Digitizing Consumer Research
نویسندگان
چکیده
منابع مشابه
Digitizing Consumer Research
How will the widespread diffusion of information technology change consumer research? I argue that information technology will profoundly change the way knowledge is generated and disseminated. In generating knowledge, consumer researchers will see the diminishing use of student subjects, an increase in the use of global samples, panels, secondary data, and information acquisition techniques. I...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2001
ISSN: 0093-5301,1537-5277
DOI: 10.1086/322908